We make swimwear for kids who treat the beach like a contact sport

Muted Swimwear Is Cute—Until You Can’t See Your Kid-

👉 FINAL SWIM SALE — 30% OFF WHILE IT LASTS!

Our Hi-Viz Swim Collection is loud on purpose.
Bright enough to spot from the snack shack.
Tough enough for cannonballs, sand fights & full-send wipeouts.

Designed by a lifeguard mama who’s seen some things.
Because when your kid’s halfway to the jetty,
you’ll wish they weren’t wearing beige.
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      11 products

      FREE U.S. SHIPPING

      U.S. Orders ship free when you spend $125

      easy returns/exchanges

      We offer easy returns & exchanges 14 days from when you receive package.

      cerebral palsy

      My nephew inspires me. He is the toughest kid I know. We give back.