loved by 5,000+ stoked families

Clothes For Groms

Surf, skate, swim, and everyday gear for kids raised on sunshine, saltwater, wipeouts, and backyard chaos.

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TUCK & CHAR CO. X NOGGIN COLLAB

Luxe swim, water-friendly hats, and boardshorts made to wear now, pack away, and pass down one day.
raising 90's kids

MEET THE FAM

Hi, I’m Jamie — the mom behind T&C.

I built this brand for outdoor kids, not iPad kids. Inspired by my own wild ones, Tuck & Char Co. is all about letting kids be kids — outside, stoked, sandy, and fully themselves.

loved by thousands

SWIM BUILT BY A FORMER LIFEGUARD

Bright, water-ready styles designed with visibility in mind — because I know how important it is to spot your kids fast at the beach or pool.

Small-Batch Drops

I’m not here to make clothes every kid already has. I create small-batch styles with intention, so your little one gets something that feels special, fun, and made for real childhood.

Hand-Drawn Designs

I design our prints and graphics with surf, skate, and outside kids in mind — the kind of kids with big personalities, scraped knees, sandy feet, and zero interest in boring clothes.

Mama-Owned in SoCal

It’s just us packing orders from our small SoCal garage while raising our own wild kids too. We know the chaos, the mess, the sandy car seats, and the clothes kids actually want to wear — because we’re living it right alongside you.